Nova Realty — Real Estate
- Problem
- High CPL, low quality of leads, poor conversion from site walkthroughs.
- Strategy
- Rebuilt landing pages, restructured Google Ads with SKAG-lite structure, added conversion tracking end-to-end.
- Result
- Qualified leads +340%, cost per site visit -52% in 90 days.
+340%
Leads
-52%
CPL
7.8x
ROAS